Recognising this, DP specially commissioned a UK survey, which was carried out by the “Professional Panel on Dental Anxiety” and identified patient fears of visiting dentists. The report found that 63% of people in the UK have some kind of fear or phobia and that the classic sign of phobia is when the fear leads to ‘avoidance’ behaviour; this trait is extremely common with dental fears. The report also discovered that dental visits are the 2nd biggest fear for men and the 3rd biggest generally, affecting 20% of people, amongst those who have visited the dentist before, this figure rises slightly to 24%. Fear, pain, injections and numbness are among the reasons people cited as the cause of their dislike of dental visits. When those who have specific ‘dent-a-phobia’ were asked to rank their fears, injections came out as the worst aspect, with 36% placing them in first place and a further 34% placing them in second. Offering a solution to these fears, DP have created Ox ®, a new injection-free anaesthesia, which uses gel applied to the gums by a special dispenser. When Ox  was described to dent-a-phobes, two-thirds said that they would be less afraid if it was available at their surgery and 50% said that they would be more likely to attend. For further information on Ox  please contact DP on 01932 853422 END Ox ® and Ox ™ Dispenser are registered trademarks of DP Ltd and/or its subsidiaries

Recognising this, DP specially commissioned a UK survey, which was carried out by the “Professional Panel on Dental Anxiety” and identified patient fears of visiting dentists. The report found that 63% of people in the UK have some kind of fear or phobia and that the classic sign of phobia is when the fear leads to ‘avoidance’ behaviour; this trait is extremely common with dental fears. The report also discovered that dental visits are the 2nd biggest fear for men and the 3rd biggest generally, affecting 20% of people, amongst those who have visited the dentist before, this figure rises slightly to 24%. Fear, pain, injections and numbness are among the reasons people cited as the cause of their dislike of dental visits. When those who have specific ‘dent-a-phobia’ were asked to rank their fears, injections came out as the worst aspect, with 36% placing them in first place and a further 34% placing them in second. Offering a solution to these fears, DP have created Ox ®, a new injection-free anaesthesia, which uses gel applied to the gums by a special dispenser. When Ox  was described to dent-a-phobes, two-thirds said that they would be less afraid if it was available at their surgery and 50% said that they would be more likely to attend.